The Spirit of Easel
The philosophy and technical decisions behind Easel.
Video Guide
Watch this walkthrough of Easel's design philosophy and technical approach:
Key Topics Covered
- Why the admin dashboard looks "simple" (like Craigslist) and how this improves daily workflow efficiency
- How being built by one person creates better focus, less bureaucracy, and more responsive support
- Why speed matters (Amazon's 100ms = 1% revenue rule) and how Easel is optimized for fast loading
- No tracking, no Google Analytics, no data mining. Respecting your users and your business data
- Built with Go and SQLite for reliability, simplicity, and performance
- Your data hosted in Europe, away from US surveillance and data mining
- AGPL licensing and transparent development practices
- No VCs, no external pressure, just sustainable software built for the long term
- No hidden costs, no vendor lock-in
Why this matters
Every technical decision in Easel is made with your daily workflow, privacy, and business independence in mind. Not Silicon Valley growth metrics.