About Easel
One product, no investors.
Who builds this
I'm Evan. I built Easel because I got tired of watching small businesses rent their livelihoods from platforms that treat them as inventory.
Over the past decade I co-founded two startups, raised $15 million, grew teams past 40 people, and sold one of the companies. I saw what outside money does to a business. Investors want growth every quarter, and that pressure turns into feature bloat, new fees, and products built for the board instead of the customer.
I don't need to do that again. Easel runs on subscriptions, so the only people I answer to are the ones paying for it.
Where this is going
Easel can stay small indefinitely, but the goal is to hire a small team as soon as revenue sustainably supports it.
A worker cooperative
The plan is to run Easel as a worker cooperative: one person, one vote, including me. Decisions stay focused on customers and stewardship instead of outside investors or a growth target.
Open all the way down
The whole platform is AGPL. Subscribers can read the code, confirm for themselves that nothing phones home, fork it, or self-host.
The personal guarantee
When you pick Easel, you're betting on me. I don't take that lightly.
You have my personal email (evan@easel.engineering), and you can message me on Signal. Every support request comes to me. If something breaks, I fix it. If you want a feature, I'll tell you honestly whether I can build it.
I only make money if you stick around.
Try it
No sales calls, no demos, no pressure. Run your store on Easel for 30 days and see whether it fits.