Easel
Ecommerce for the rest of us.
A simple, ethical, open-source ecommerce platform — built for small businesses, not shareholders.
No venture funding. No surveillance. No bait-and-switch.
What Makes Easel Different
We’re not building for IPOs or crypto bros. Easel is for the shop owner, the artist, the grower, the rebel — anyone who wants to sell online without giving up their soul.
Easel is:
- Fast. Written in Go and SQLite for microsecond load times. JavaScript is optional.
- Inclusive. Designed for humans— including screen reader users, low-powered devices, and spotty rural connections.
- Predictable. APIs are stable and backwards-compatible. What you build today will still work in five years.
- Secure. No tracking. No ads. All data stays in the EU, under GDPR.
- Charitable. We donate 20% of our revenue to LGBTQ+, BIPOC, and environmental organizations.
- Open. Licensed under AGPLv3. You own your stack, your data, your future.
Own Your Store, Literally.
Shopify wants lock-in.
Easel is built to set you free.
- Self-host or use our managed service.
- Modify the code. Extend the features.
- Leave anytime with 100% of your data and code — no tricks, no throttling, no “Enterprise Tier.”
Purpose-Built for Small Business
We’re not racing to bloat. We’re building features that matter— slowly, carefully, for people who need stability and craft.
Available Today:
- Online store with custom branding
- Product management with variants
- In-person + online order capture
- Inventory tracking across locations
- Customer management and order history
Coming Soon:
- Plugins (bring your own payment/shipping)
- Themes
- Subscriptions + digital products
- Business analytics
- Purchase orders + supplier tools
- Full API control
We build what small businesses need. Nothing more.
Pricing
$29/month for early supporters.
20% goes directly to a charity of your choice:
In 2027, pricing increases to $99/month to support full-time development.
Why "Easel"?
We’re inspired by Paul Graham’s Hackers and Painters. Software should be small, expressive, and humane— like art.
Easel is part of the hobbit software movement: tiny tools that do one thing well, respect their users, and don’t chase trends.